Yesterday, Estée Lauder Companies unveiled their global campaign for Breast Cancer Awareness Month 2013 to London with their Spokesmodel Elizabeth Hurley (pictured) who as Global Ambassador for the campaign has taken the baton from the late Evelyn Lauder, co-creator of the Pink Ribbon and founder of The Breast Cancer Research Foundation.
To date they’ve raised more than $48 million to support global research, education and medical services and now they’ve successfully helped raise awareness, the campaign shift is focused to increasing action.
Launching on Tuesday, 1st October, the theme this year is ‘we’re stronger together’ and the campaign encourages everyone to create a ‘circle of strength’.
Large or small, your group of friends or family could bid to fight breast cancer by helping yourself or others from promising to make healthy lifestyle changes to getting sponsored to fund raise.
Log on to BCAcampaign.com from October to get the low down on breast health, the gorgeous 2013 Pink Ribbon products and how to help. You can also follow the campaign on Facebook.com/BCAcampaign and Twitter/BCAcampaign.
Remember, simple lifestyle changes can make ALL the difference, read these healthy living tips in our Body section and encourage all the girls in your life to do so too.
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